Author Platform Example: Caitlin Doughty, Ask a Mortician

Post image for Author Platform Example: Caitlin Doughty, Ask a Mortician

by Shelley Sturgeon on October 30, 2015

Death. An inevitable fact of life, but one that is usually spoken about in hushed tones and with sadness and awkwardness, right? Well, that is until now.

Caitlin Doughty, a licensed mortician with a degree in medieval history, kind of blows that theory out of the water. Caitlin deals with the topic of death boldly, factually and with humour.

Her book Smoke Gets in Your Eyes: And Other Lessons from the Crematory was published in 2014, but she started her YouTube channel Ask a Mortician in 2011, long before the release of the book, and she hasn’t done just a video or two. Caitlin has produced more than 50 videos, some receiving in excess of 250,000 views! In her eccentric, entertaining manner, Caitlin addresses questions that many of us have wondered about but never felt comfortable enough to ask, even if we knew someone who could answer them. No topic related to death seems to be too weird or too uncomfortable for Caitlin to discuss.

Perhaps it is because of this that she has more than 650 reviews of her book posted on Amazon (a 4-1/2 star overall rating) or perhaps this success is due to our curiosity about the niche topic she so readily and easily explains with her insider knowledge, but I’d like to think that Caitlin is a perfect example of an author with an extensive author platform, established long before the launch of her book. She’s ticked all the boxes for building an author platform by using an extensive number of social media networks, YouTube and a website to attract readers for her book.

Any author, self-published or traditionally published, can learn from her example. Check out the links below to see what I’m talking about or search online for “Caitlin Doughty” and find many many other examples of her connecting with people online …and Happy Halloween!

Book Trailer

Smoke Gets in Your Eyes on Amazon

The Order of the Good Death website

Ask a Mortician YouTube channel

Facebook

Twitter

Instagram

Reddit

Wikipedia

Media coverage

Alternative Mortician Caitlin Doughty – Explain Things To Me
Death becomes her: Meet the very modern mortician who champions ‘cool’ funerals
Decomposure
Not That Kind of Death: An Interview With Caitlin Doughty
A Mortician Talks Openly About Death, And Wants You To, Too
That Time My Job Involved Tossing Dead Babies Into a Crematory

Reviews

Amazon Customer Reviews for Smoke Gets in Your Eyes
Kirkus Review

Photo credit: Pixabay

{ 0 comments }

Do You Use Music to Help You Write?

Thumbnail image for Do You Use Music to Help You Write? September 25, 2015 Writing tips

Do You Use Music to Help You Write? explores whether or not music can help you with your writing.

Click here to continue reading →

Creating Detailed Character Profiles

Thumbnail image for Creating Detailed Character Profiles September 11, 2015 Writing

Creating Detailed Character Profiles discusses the importance of knowing everything about your characters when you begin a writing project and shares links to character sketches for the characters from The Big Bang Theory TV show as great examples.

Click here to continue reading →

Tw-inspiration! Lots of Tweet Ideas for Writers

Thumbnail image for Tw-inspiration! Lots of Tweet Ideas for Writers September 4, 2015 Social media

Tw-inspiration! Lots of Tweet Ideas for Writers provides writers with links to posts full of ideas and inspiration about what to tweet about on Twitter.

Click here to continue reading →

13 Ways You Can Be a Successful Guest Post Author

Thumbnail image for 13 Ways You Can Be a Successful Guest Post Author August 28, 2015 Blogging tips

13 Ways You Can Be a Successful Guest Post Author — Follow these tips to help you rise to the top of the pile when approaching successful blogs with your guest post ideas.

Click here to continue reading →

A Writer’s Resource: Websleuths Crime Sleuthing Community

Thumbnail image for A Writer’s Resource: Websleuths Crime Sleuthing Community August 21, 2015 Resources for writers

A Writer’s Resource: Websleuths Crime Sleuthing Community talks about this forum, how it is primarily aimed at wanna-be detectives, and why you, if you write crime fiction, might want to belong to it, too.

Click here to continue reading →

Writing Mystery and Suspense Fiction: Can You Ever Really Know a Person?

Thumbnail image for Writing Mystery and Suspense Fiction: Can You Ever Really Know a Person? July 24, 2015 Writing

Writing Mystery and Suspense Fiction: Can You Ever Really Know a Person? suggests that we can’t ever really know a person and that accepting this as fact opens the door to some pretty wild and crazy characters and storylines.

Click here to continue reading →

5 Tips for Turning Word Docs into Blog Posts Fast

Thumbnail image for 5 Tips for Turning Word Docs into Blog Posts Fast July 17, 2015 Blogging tips

5 Tips for Turning Word Docs into Blog Posts Fast describes five tips to use when formatting Word docs for blog posts.

Click here to continue reading →

Booking Your Blog: A Couple of Things to Consider

Thumbnail image for Booking Your Blog: A Couple of Things to Consider July 3, 2015 Blogging tips

Booking Your Blog: A Couple of Things to Consider discusses issues you need to be mindful of if you decide to utilize your blog posts as content for a book.

Click here to continue reading →

Source for Images: The Commons on Flickr

Thumbnail image for Source for Images: The Commons on Flickr June 26, 2015 Images

Source for Images: The Commons on Flickr gives an overview of hidden treasures from the world’s public photography archives that can be found on The Commons via Flickr.

Click here to continue reading →